Great Notion Juice Box
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Tasting Notes
The aroma is saturated with tropical and citrus fruit — think ripe mango, passionfruit, and fresh-squeezed orange — with barely a whisper of resinous hop. On the palate it follows through with soft, pillowy body and a fruit-forward sweetness that keeps the bitterness low and the juiciness high. The finish is smooth rather than sharp, with the elevated alcohol well-hidden under layers of stone fruit and citrus. It drinks considerably lighter than its strength suggests, which is a deliberate hallmark of the hazy double IPA format.
About the Brewery
Great Notion is based in Portland, Oregon, with additional locations in the Pacific Northwest. Founded around 2016, the brewery built its reputation almost entirely on hazy, heavily fruited IPAs and pastry stouts — styles that reward technical brewing precision and bold ingredient choices. They're widely regarded as one of the benchmark producers in the hazy IPA category on the West Coast, and their fruit-integrated beers have attracted significant national attention and consistent lines at the taproom.
Food Pairings
Spicy Thai or Vietnamese dishes work well here because the beer's residual sweetness and fruit character temper heat without fighting the aromatics. A mango or pineapple-glazed pork tenderloin mirrors the tropical notes and lets the fruit in both the food and beer reinforce each other. Soft, creamy cheeses like brie or a mild chèvre contrast the beer's sweetness while the fat rounds out the bitterness. Grilled shrimp tacos with a citrus slaw echo the beer's brightness and hold up to its body without being overwhelmed by it.
Style Guide
The American Double or Imperial IPA takes the hop-forward character of a standard American IPA and scales up both the malt base and hopping rate to produce something bigger in body, aroma, and strength — typically landing between 7.5% and 10% ABV. In its hazy or New England interpretation, the focus shifts away from aggressive bitterness toward intense hop aroma and a soft, almost creamy mouthfeel achieved through heavy dry-hopping and specific yeast and water chemistry choices. It diverges from the West Coast double IPA tradition, which leans cleaner and more bitter, by prioritizing fruit-forward aroma and low perceived bitterness. The style was popularized by New England breweries in the 2010s and has since become one of the most widely brewed formats in American craft beer.